Best Sellers in Makeup 48 products
Rated 4.7 out of 5 from 2,972 reviews 4.7 (2,972) cruelty-free
£54.46 Price checked 7 August 2026
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Rated 4.6 out of 5 from 1,394 reviews 4.6 (1,394) £8.91 Price checked 7 August 2026
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Rated 4.8 out of 5 from 745 reviews 4.8 (745) vegan
£8.89 Price checked 7 August 2026
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Rated 4.9 out of 5 from 493 reviews 4.9 (493) cruelty-free
£11.17 Price checked 6 August 2026
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Rated 4.8 out of 5 from 586 reviews 4.8 (586) £11.07 Price checked 6 August 2026
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Rated 4.1 out of 5 from 1,521 reviews 4.1 (1,521) £5.24 Price checked 7 August 2026
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Rated 4 out of 5 from 1,077 reviews 4.0 (1,077) £11.80 Price checked 6 August 2026
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Rated 4.7 out of 5 from 352 reviews 4.7 (352) vegan
£13.08 Price checked 6 August 2026
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Rated 4.9 out of 5 from 278 reviews 4.9 (278) cruelty-free
£8.47 Price checked 6 August 2026
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Rated 4 out of 5 from 993 reviews 4.0 (993) £15.97 Price checked 7 August 2026
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Rated 4.4 out of 5 from 489 reviews 4.4 (489) cruelty-free
£14.56 Price checked 7 August 2026
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Rated 4.3 out of 5 from 486 reviews 4.3 (486) £10.94 Price checked 7 August 2026
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Rated 4.1 out of 5 from 488 reviews 4.1 (488) £23.76 Price checked 7 August 2026
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Rated 4.7 out of 5 from 200 reviews 4.7 (200) cruelty-free
£11.37 Price checked 7 August 2026
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Rated 3.8 out of 5 from 690 reviews 3.8 (690) cruelty-free
£7.24 Price checked 6 August 2026
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Rated 4.8 out of 5 from 150 reviews 4.8 (150) cruelty-free
£14.20 Price checked 6 August 2026
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Rated 4.5 out of 5 from 165 reviews 4.5 (165) vegan
£14.31 Price checked 6 August 2026
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Rated 4.4 out of 5 from 188 reviews 4.4 (188) vegan
£6.90 Price checked 7 August 2026
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Rated 4.8 out of 5 from 98 reviews 4.8 (98) cruelty-free
£14.06 Price checked 7 August 2026
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Rated 4.3 out of 5 from 194 reviews 4.3 (194) £20.22 Price checked 6 August 2026
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Rated 4.1 out of 5 from 224 reviews 4.1 (224) vegan
£5.71 Price checked 7 August 2026
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Rated 4.2 out of 5 from 144 reviews 4.2 (144) vegan
£12.22 Price checked 7 August 2026
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Rated 4.9 out of 5 from 75 reviews 4.9 (75) £14.54 Price checked 6 August 2026
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Rated 4.8 out of 5 from 86 reviews 4.8 (86) vegan
£14.14 Price checked 7 August 2026
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Rated 4.5 out of 5 from 92 reviews 4.5 (92) vegan
vegan cruelty-free travel-size £12.71 Price checked 7 August 2026
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Rated 4.8 out of 5 from 76 reviews 4.8 (76) £57.11 Price checked 7 August 2026
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Rated 4 out of 5 from 162 reviews 4.0 (162) £10.23 Price checked 6 August 2026
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Rated 4.5 out of 5 from 102 reviews 4.5 (102) £14.21 Price checked 6 August 2026
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Rated 4.3 out of 5 from 114 reviews 4.3 (114) £5.27 Price checked 6 August 2026
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Rated 3.8 out of 5 from 218 reviews 3.8 (218) vegan
£24.40 Price checked 6 August 2026
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Rated 4.4 out of 5 from 85 reviews 4.4 (85) £52.33 Price checked 6 August 2026
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Rated 4.3 out of 5 from 106 reviews 4.3 (106) cruelty-free
£12.03 Price checked 6 August 2026
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Rated 4.1 out of 5 from 104 reviews 4.1 (104) travel-size
£17.04 Price checked 7 August 2026
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Rated 4.5 out of 5 from 68 reviews 4.5 (68) vegan
£8.35 Price checked 7 August 2026
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Rated 4.1 out of 5 from 90 reviews 4.1 (90) vegan
£11.59 Price checked 6 August 2026
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Rated 4.3 out of 5 from 61 reviews 4.3 (61) cruelty-free
£8.58 Price checked 7 August 2026
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Rated 4.2 out of 5 from 55 reviews 4.2 (55) vegan
£10.04 Price checked 7 August 2026
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Rated 4.2 out of 5 from 68 reviews 4.2 (68) travel-size
£23.28 Price checked 6 August 2026
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Rated 3.9 out of 5 from 48 reviews 3.9 (48) vegan
£8.80 Price checked 7 August 2026
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Rated 4 out of 5 from 37 reviews 4.0 (37) cruelty-free
£10.53 Price checked 6 August 2026
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Rated 4 out of 5 from 33 reviews 4.0 (33) £12.84 Price checked 6 August 2026
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Rated 4 out of 5 from 26 reviews 4.0 (26) cruelty-free
£8.85 Price checked 6 August 2026
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Rated 4.3 out of 5 from 12 reviews 4.3 (12) £11.49 Price checked 6 August 2026
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£7.99 Price checked 6 September 2026
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£8.89 Price checked 6 September 2026
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£8.99 Price checked 6 September 2026
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£8.73 Price checked 6 September 2026
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£9.97 Price checked 6 September 2026
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How we picked these Best Sellers ranks products in this category by a single formula: review count (on a log scale, so one product with tens of thousands of reviews cannot bury the rest of the list) multiplied by its average rating, with a small additional boost — fading out over roughly a year — for products more recently added to our catalogue. It is not an editorial pick, and we do not accept payment for placement.
Prices and availability are accurate as of the date shown and are subject to change on Amazon.
Last updated 6 September 2026
#2Rated 4.6 out of 5 from 1,394 reviews
#23Rated 4.9 out of 5 from 75 reviews
#25Rated 4.5 out of 5 from 92 reviews
#28Rated 4.5 out of 5 from 102 reviews
#31Rated 4.4 out of 5 from 85 reviews
#37Rated 4.2 out of 5 from 55 reviews
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