Maybelline is an American mass-market makeup brand, owned by L'Oréal, with a long history in drugstore cosmetics and one of the most recognisable names in affordable mascara and foundation worldwide. It has one of the larger catalogues on this site — 19 tracked listings spanning foundation, concealer, mascara, eyeshadow and several beauty-accessory lines such as makeup organisers and cosmetic bags — priced from about £5.82 to £14.79 with an average of roughly £10.29, firmly in the budget tier. That combination of breadth and low price is consistent with Maybelline's real-world identity: a brand built on volume and accessibility rather than prestige, stocked in every major UK supermarket and drugstore, and typically the first makeup brand many shoppers try. The size of the catalogue here means Maybelline is one of the more realistic options for building a full face of makeup from a single brand without spending much, spanning base products (foundation, concealer), eye products (mascara, eyeshadow) and the accessories to apply and store them. It suits shoppers prioritising value and familiarity over prestige packaging or celebrity association. Prices and stock are checked against live Amazon UK listings rather than list price, so figures reflect what's currently being charged, not RRP.
We compare every product in this category on customer rating, review volume, price and listed ingredients. We do not accept payment for placement, and we do not test products ourselves — the ranking reflects what Amazon UK shoppers actually rated.
Frequently asked questions
How many Maybelline products are on this site?
We currently track 40 products from Maybelline on Amazon UK.
What is the price range for Maybelline on Amazon UK?
Maybelline products we track range from £3.99 to £58.99, based on current Amazon UK listings.
What categories does Maybelline cover on this site?
On this site, Maybelline products fall into: Makeup Brushes, Cosmetic Bags, Mirrors, Travel Beauty Kits, Makeup Organisers, Hair Accessories, Foundation, Concealer, Bronzer, Eyeshadow, Mascara, Lip Gloss, Lipstick, Blush.
What is Maybelline's best-rated product on this site?
Maybelline Weightless Makeup Brush Set 12-Piece, rated 4.9 out of 5 from 278 reviews on Amazon UK.