cruelty-free
- cruelty-free
Shampoo's job is to strip oil and product from the scalp; conditioner's job is the opposite — resealing the cuticle that stripping just roughened, and detangling the length so it does not fight a brush. That split is why conditioner and shampoo from the same range are not simply the same formula in different bottles, and it is the reason rinse-out versus leave-in is a more useful first question here than any single ingredient on the label. This ranking orders every conditioner we track on Amazon UK by customer rating, weighted against review volume, so three glowing reviews cannot outrank three thousand solid ones. We have not tested these conditioners ourselves. Prices range from £5.45 to £68.97 across brands including Head & Shoulders, TRESemmé, Moroccanoil, Olaplex and Redken, and — as with shampoo — price tracks weakly with rating in this category.
Ranked from 21 conditioners listed on Amazon UK. We do not physically test products — see “How we picked these” below.
We start from every conditioners listed on Amazon UK, then rank by a score that weights customer rating against how many people rated it — a 5.0 average from three reviewers cannot outrank a 4.6 average from three thousand, because a handful of ratings tells you very little on its own. The top 12 by that score make this list. We do not accept payment for placement or ranking, and we do not physically test products ourselves: everything above is drawn from listed Amazon UK product data and customer review data, refreshed periodically.
cruelty-free
Ranked #1 on this list, this is currently rated 4.8 out of 5 across 104 Amazon UK reviews. At £64.74, it sits at the top of the price range covered here. We have flagged it here as our "Best overall" pick, based on the criteria in the methodology below.
What we like
What to consider
Listed feature: cruelty-free
Sitting at #2, it holds a 4.7-star average from 991 customer reviews on Amazon UK. It is listed at £64.61. We have flagged it here as our "Most reviewed" pick, based on the criteria in the methodology below.
What we like

This is our #3 pick — an Amazon UK listing that hasn't accumulated a customer rating yet. It is listed at £4.30.

Ranked #4 on this list, this pick does not yet have a published customer rating on Amazon UK. It is listed at £9.50.

Sitting at #5, this is a newer listing with no customer rating on Amazon UK yet. It is listed at £20.50.

This is our #6 pick — an Amazon UK listing that hasn't accumulated a customer rating yet. It is listed at £20.50.

Ranked #7 on this list, this pick does not yet have a published customer rating on Amazon UK. It is listed at £30.00.

Sitting at #8, this is a newer listing with no customer rating on Amazon UK yet. It is listed at £3.94.

This is our #9 pick — an Amazon UK listing that hasn't accumulated a customer rating yet. It is listed at £20.88.

Ranked #10 on this list, this pick does not yet have a published customer rating on Amazon UK. It is listed at £22.40.

Sitting at #11, this is a newer listing with no customer rating on Amazon UK yet. It is listed at £25.00.
What to consider

This is our #12 pick — an Amazon UK listing that hasn't accumulated a customer rating yet. At £3.68, it is the most affordable option on this list. We have flagged it here as our "Best budget" pick, based on the criteria in the methodology below.
What we like
| # | Product | Price | Rating | Reviews | Key feature |
|---|---|---|---|---|---|
| 1 | Moroccanoil Fast-Dry Conditioner 30ml | £64.74 | Rated 4.8 out of 5 from 104 reviews | 104 | cruelty-free |
| 2 | Moroccanoil Fast-Dry Conditioner 250ml | £64.61 | Rated 4.7 out of 5 from 991 reviews | 991 | — |
| 3 | Head & Shoulders Fast-Dry Conditioner 30ml | £4.30 | — | — | |
| 4 | Moroccanoil Shine Conditioner 200ml | £9.50 | — | — | |
| 5 | Moroccanoil Conditioner 15ml | £20.50 | — | — | |
| 6 | Moroccanoil Repair Conditioner 15ml | £20.50 | — | — | |
| 7 | Olaplex Salon Conditioner 15ml | £30.00 | — | — | |
| 8 | TRESemmé Frizz-Control Conditioner 200ml | £3.94 | — | — | |
| 9 | TRESemmé Conditioner 30ml | £20.88 | — | — | |
| 10 | Redken Conditioner 50ml | £22.40 | — | — | |
| 11 | Moroccanoil Conditioner 100ml | £25.00 | — | — | |
| 12 | Head & Shoulders Salon Conditioner 100ml | £3.68 | — | — |
A rinse-out conditioner detangles and smooths in the shower and is designed to be washed away within a minute or two. A leave-in is a second, lighter step applied after towel-drying and left in place, aimed at hair that needs ongoing protection from heat styling or dryness rather than a single wash-day fix.
Ingredients such as dimethicone coat the hair shaft for an immediate smoothing effect, which is why a conditioner can feel like it works from the first use. Used consistently without an occasional clarifying wash, silicones can build up and leave hair looking flat — worth balancing against how often a clarifying shampoo is used.
Protein-forward conditioners strengthen and repair damaged or chemically treated hair, but too much protein without enough moisture can leave hair feeling stiff or straw-like. Fine or already-healthy hair generally needs a moisture-led conditioner rather than a protein-heavy one, even if the protein version is the more highly rated overall.
Conditioner applied at the roots can weigh down fine hair and contribute to a greasy-looking scalp within a day of washing. Concentrating it from mid-length to the ends — where the hair is oldest and most in need of resealing — gets the detangling benefit without the scalp-level trade-off many reviews describe.
Split ends and badly damaged lengths can be temporarily smoothed by a rich conditioner but will not be structurally repaired by one, however well it is rated. Reviews describing a conditioner as transformative on very damaged hair are usually describing a temporary cosmetic effect that a trim addresses more permanently.
Last updated 8 August 2026. Prices and availability are accurate as of that date and are subject to change on Amazon.