#1Best overall
Rated 4.6 out of 5 from 1,127 reviews
Best Moisturisers UK 2026
Nearly every moisturiser does the same underlying job — slowing how fast the skin loses water — using some ratio of humectants, emollients and occlusives, so the honest way to compare them is on how well shoppers who actually bought and used them rated the result. This list ranks moisturisers sold on Amazon UK by customer rating, weighted against how many people rated it, so a product with three glowing reviews cannot outrank one with three thousand mixed ones. Texture is the detail worth reading past the star rating for: a gel that a reviewer with oily skin loved may sit poorly on dry skin, and vice versa. We have not applied these products ourselves — the order below is entirely a reflection of Amazon UK customer data, not a lab or panel test, and the price range in this category runs wide enough that several well-reviewed options sit under £15.
Ranked from 24 moisturisers listed on Amazon UK. We do not physically test products — see “How we picked these” below.
How we picked these
We start from every moisturisers listed on Amazon UK, then rank by a score that weights customer rating against how many people rated it — a 5.0 average from three reviewers cannot outrank a 4.6 average from three thousand, because a handful of ratings tells you very little on its own. The top 12 by that score make this list. We do not accept payment for placement or ranking, and we do not physically test products ourselves: everything above is drawn from listed Amazon UK product data and customer review data, refreshed periodically.
The ranking
Ranked #1 on this list, this is currently rated 4.6 out of 5 across 1,127 Amazon UK reviews. It is listed at £10.39. We have flagged it here as our "Best overall" pick, based on the criteria in the methodology below. That review count is high enough to trust the rating with reasonable confidence.
What we like
- Rated 4.6/5 by Amazon UK shoppers
- 1,127 customer reviews — more than most others on this list
- #2Most reviewedRated 4.6 out of 5 from 1,552 reviews
cruelty-free
- cruelty-free
- travel-size
Sitting at #2, it holds a 4.6-star average from 1,552 customer reviews on Amazon UK. It is listed at £10.74. We have flagged it here as our "Most reviewed" pick, based on the criteria in the methodology below. That review count is high enough to trust the rating with reasonable confidence.
What we like
- Rated 4.6/5 by Amazon UK shoppers
- 1,552 customer reviews — more than most others on this list
- Listed feature: cruelty-free
Listed feature: cruelty-free
- #3Cruelty-Free pickRated 4.6 out of 5 from 155 reviews
cruelty-free
- cruelty-free
This is our #3 pick, rated 4.6 out of 5 by 155 Amazon UK shoppers. At £18.73, it sits at the top of the price range covered here. We have flagged it here as our "Cruelty-Free pick" pick, based on the criteria in the methodology below.
What we like
- Rated 4.6/5 by Amazon UK shoppers
- 155 customer reviews — more than most others on this list
- Listed feature: cruelty-free
What to consider
- The most expensive option in this list
Listed feature: cruelty-free
- #4Rated 4.3 out of 5 from 436 reviews
Ranked #4 on this list, this is currently rated 4.3 out of 5 across 436 Amazon UK reviews. It is listed at £7.33.
What we like
- 436 customer reviews — more than most others on this list
What to consider
- Not consistently listed as in stock
- #5With SPF pickRated 4.3 out of 5 from 92 reviews
Sitting at #5, it holds a 4.3-star average from 92 customer reviews on Amazon UK. It is listed at £8.98. We have flagged it here as our "With SPF pick" pick, based on the criteria in the methodology below.
What we like
- 92 customer reviews — more than most others on this list
- #6Best for sensitive skinRated 4 out of 5 from 417 reviews
vegan
- vegan
- cruelty-free
This is our #6 pick, rated 4.0 out of 5 by 417 Amazon UK shoppers. It is listed at £8.32. We have flagged it here as our "Best for sensitive skin" pick, based on the criteria in the methodology below.
What we like
- 417 customer reviews — more than most others on this list
- Listed feature: vegan
What to consider
- A lower average rating (4.0/5) than most others on this list
Listed feature: vegan
#7Ranked #7 on this list, this pick does not yet have a published customer rating on Amazon UK. It is listed at £2.57.
#8Sitting at #8, this is a newer listing with no customer rating on Amazon UK yet. It is listed at £4.65.
#9This is our #9 pick — an Amazon UK listing that hasn't accumulated a customer rating yet. It is listed at £5.49.
#10Best budgetRanked #10 on this list, this pick does not yet have a published customer rating on Amazon UK. At £2.00, it is the most affordable option on this list. We have flagged it here as our "Best budget" pick, based on the criteria in the methodology below.
What we like
- The most affordable option in this list
#11Sitting at #11, this is a newer listing with no customer rating on Amazon UK yet. It is listed at £5.76.
#12This is our #12 pick — an Amazon UK listing that hasn't accumulated a customer rating yet. It is listed at £9.99.
Compare all 12 picks
| # | Product | Price | Rating | Reviews | Key feature |
|---|---|---|---|---|---|
| 1 | Nivea Brightening Moisturiser 100ml | £10.39 | Rated 4.6 out of 5 from 1,127 reviews | 1,127 | — |
| 2 | Garnier Moisturiser 15ml | £10.74 | Rated 4.6 out of 5 from 1,552 reviews | 1,552 | cruelty-free |
| 3 | Eucerin Moisturiser 250ml | £18.73 | Rated 4.6 out of 5 from 155 reviews | 155 | cruelty-free |
| 4 | Garnier Moisturiser 50ml | £7.33 | Rated 4.3 out of 5 from 436 reviews | 436 | — |
| 5 | The Ordinary Radiance Moisturiser 30ml | £8.98 | Rated 4.3 out of 5 from 92 reviews | 92 | — |
| 6 | Garnier Daily Moisturiser 200ml | £8.32 | Rated 4 out of 5 from 417 reviews | 417 | vegan |
| 7 | Simple Moisturiser 50ml | £2.57 | — | — | |
| 8 | Garnier Brightening Moisturiser 200ml | £4.65 | — | — | |
| 9 | Nivea Repair Moisturiser 100ml | £5.49 | — | — | |
| 10 | Nivea Moisturiser 50ml | £2.00 | — | — | |
| 11 | Neutrogena Brightening Moisturiser 250ml | £5.76 | — | — | |
| 12 | CeraVe Radiance Moisturiser 200ml | £9.99 | — | — |
What to look for
Texture tells you more than the rating alone
Gel, lotion, cream and balm run from lightest to richest. A five-star rating from reviewers with oily skin is a weaker signal if your skin is dry, and the comparison table below includes each product's listed features so you can check texture before relying on the star count.
Ceramides are worth checking for a compromised barrier
If skin stings on application, flakes despite regular moisturising, or reacts easily, a formula listing ceramides, cholesterol or fatty acids is working to rebuild the barrier rather than simply sitting on top of it.
SPF in a moisturiser is a partial answer, not a full one
People typically apply far less moisturiser than the amount used to test its SPF rating, so a day cream with SPF is a useful top-up rather than a replacement for a dedicated sunscreen applied properly.
Review volume matters more here than in most categories
Moisturiser is one of the highest-volume purchase categories on Amazon UK, which means the review counts behind this ranking are often large enough to trust — worth checking the reviews column before assuming two closely-ranked products are equally reliable choices.
Jars versus pumps affects active ingredients more than plain formulas
A jar exposes the formula to air and fingers on every use. For a plain moisturiser that is a minor point; for one built around retinol or vitamin C, a pump or tube keeps the active more stable over the life of the bottle.
Oily skin still needs a moisturiser
Skipping moisturiser on oily skin often makes the oiliness worse, because the skin compensates for the water loss by producing more oil. A light, non-comedogenic gel or lotion — the kind of listed feature worth checking in the comparison table below — tends to settle that cycle rather than feeding it, which is a more useful signal than the overall star rating alone.
Frequently asked questions
- What does "Best overall" mean on this list?
- It is the product with the strongest combination of rating and review volume across everything on this list — not a claim that it suits every skin type. Check the texture and listed features against your own skin before assuming the top spot is the right buy for you.
- Do I need a separate day and night moisturiser?
- Not necessarily. Day creams more often include SPF and sit lighter under makeup; night creams tend to be richer. One well-reviewed moisturiser from this list plus a separate proper sunscreen covers most routines.
- Why do budget moisturisers rank so highly here?
- Because the ranking is based on what Amazon UK shoppers rated, not on price. Moisturiser chemistry is well understood and inexpensive to formulate well, which is reflected in how competitively priced options perform against expensive ones in the review data.
- How is this different from the moisturisers category page?
- The category page lists every moisturiser we track with filters to browse the full range. This page is a curated top 12 with a ranking, methodology and buying guide — a shortlist rather than a catalogue.
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Last updated 8 August 2026. Prices and availability are accurate as of that date and are subject to change on Amazon.