#1Best overall
Best Moisturisers UK 2026
Nearly every moisturiser does the same underlying job — slowing how fast the skin loses water — using some ratio of humectants, emollients and occlusives, so the honest way to compare them is on how well shoppers who actually bought and used them rated the result. This list ranks moisturisers sold on Amazon UK by customer rating, weighted against how many people rated it, so a product with three glowing reviews cannot outrank one with three thousand mixed ones. Texture is the detail worth reading past the star rating for: a gel that a reviewer with oily skin loved may sit poorly on dry skin, and vice versa. We have not applied these products ourselves — the order below is entirely a reflection of Amazon UK customer data, not a lab or panel test, and the price range in this category runs wide enough that several well-reviewed options sit under £15.
Ranked from 3744 moisturisers listed on Amazon UK. We do not physically test products — see “How we picked these” below.
How we picked these
We start from every moisturisers listed on Amazon UK, then rank by a score that weights customer rating against how many people rated it — a 5.0 average from three reviewers cannot outrank a 4.6 average from three thousand, because a handful of ratings tells you very little on its own. The top 12 by that score make this list. We do not accept payment for placement or ranking, and we do not physically test products ourselves: everything above is drawn from listed Amazon UK product data and customer review data, refreshed periodically.
The ranking
Ranked #1 on this list, this pick does not yet have a published customer rating on Amazon UK. It is listed at £2.30. We have flagged it here as our "Best overall" pick, based on the criteria in the methodology below.
#2Sitting at #2, this is a newer listing with no customer rating on Amazon UK yet. It is listed at £4.65.
What to consider
- Not consistently listed as in stock
#3This is our #3 pick — an Amazon UK listing that hasn't accumulated a customer rating yet. It is listed at £5.49.
#4Best budgetRanked #4 on this list, this pick does not yet have a published customer rating on Amazon UK. At £2.00, it is the most affordable option on this list. We have flagged it here as our "Best budget" pick, based on the criteria in the methodology below.
What we like
- The most affordable option in this list
#5Sitting at #5, this is a newer listing with no customer rating on Amazon UK yet. It is listed at £5.76.
#6This is our #6 pick — an Amazon UK listing that hasn't accumulated a customer rating yet. It is listed at £10.62.
#7Ranked #7 on this list, this pick does not yet have a published customer rating on Amazon UK. It is listed at £19.00.
What to consider
- Not consistently listed as in stock
#8£4.60View on Amazon UKWas £6.22Price checked 15 September 2026
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Sitting at #8, this is a newer listing with no customer rating on Amazon UK yet. It is listed at £4.60.
#9£9.99View on Amazon UKWas £12.52Price checked 15 September 2026
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This is our #9 pick — an Amazon UK listing that hasn't accumulated a customer rating yet. It is listed at £9.99.
#10£2.40View on Amazon UKWas £5.89Price checked 15 September 2026
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Ranked #10 on this list, this pick does not yet have a published customer rating on Amazon UK. It is listed at £2.40.
#11£17.00View on Amazon UKWas £21.60Price checked 15 September 2026
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Sitting at #11, this is a newer listing with no customer rating on Amazon UK yet. It is listed at £17.00.
#12This is our #12 pick — an Amazon UK listing that hasn't accumulated a customer rating yet. At £23.19, it sits at the top of the price range covered here.
What to consider
- The most expensive option in this list
- Not consistently listed as in stock
Compare all 12 picks
| # | Product | Price | Rating | Reviews | Key feature |
|---|---|---|---|---|---|
| 1 | Simple Moisturiser 50ml | £2.30 | — | — | |
| 2 | Garnier Brightening Moisturiser 200ml | £4.65 | — | — | |
| 3 | Nivea Repair Moisturiser 100ml | £5.49 | — | — | |
| 4 | Nivea Moisturiser 50ml | £2.00 | — | — | |
| 5 | Neutrogena Brightening Moisturiser 250ml | £5.76 | — | — | |
| 6 | CeraVe Radiance Moisturiser 200ml | £10.62 | — | — | |
| 7 | Some By Mi Moisturiser 100ml | £19.00 | — | — | |
| 8 | Simple Moisturiser 200ml | £4.60 | — | — | |
| 9 | Simple Overnight Moisturiser 250ml | £9.99 | — | — | |
| 10 | Simple Moisturiser 200ml 15ml | £2.40 | — | — | |
| 11 | CeraVe Lightweight Moisturiser 15ml | £17.00 | — | — | |
| 12 | Beauty of Joseon Moisturiser 50ml | £23.19 | — | — |
What to look for
Texture tells you more than the rating alone
Gel, lotion, cream and balm run from lightest to richest. A five-star rating from reviewers with oily skin is a weaker signal if your skin is dry, and the comparison table below includes each product's listed features so you can check texture before relying on the star count.
Ceramides are worth checking for a compromised barrier
If skin stings on application, flakes despite regular moisturising, or reacts easily, a formula listing ceramides, cholesterol or fatty acids is working to rebuild the barrier rather than simply sitting on top of it.
SPF in a moisturiser is a partial answer, not a full one
People typically apply far less moisturiser than the amount used to test its SPF rating, so a day cream with SPF is a useful top-up rather than a replacement for a dedicated sunscreen applied properly.
Review volume matters more here than in most categories
Moisturiser is one of the highest-volume purchase categories on Amazon UK, which means the review counts behind this ranking are often large enough to trust — worth checking the reviews column before assuming two closely-ranked products are equally reliable choices.
Jars versus pumps affects active ingredients more than plain formulas
A jar exposes the formula to air and fingers on every use. For a plain moisturiser that is a minor point; for one built around retinol or vitamin C, a pump or tube keeps the active more stable over the life of the bottle.
Oily skin still needs a moisturiser
Skipping moisturiser on oily skin often makes the oiliness worse, because the skin compensates for the water loss by producing more oil. A light, non-comedogenic gel or lotion — the kind of listed feature worth checking in the comparison table below — tends to settle that cycle rather than feeding it, which is a more useful signal than the overall star rating alone.
Frequently asked questions
- What does "Best overall" mean on this list?
- It is the product with the strongest combination of rating and review volume across everything on this list — not a claim that it suits every skin type. Check the texture and listed features against your own skin before assuming the top spot is the right buy for you.
- Do I need a separate day and night moisturiser?
- Not necessarily. Day creams more often include SPF and sit lighter under makeup; night creams tend to be richer. One well-reviewed moisturiser from this list plus a separate proper sunscreen covers most routines.
- Why do budget moisturisers rank so highly here?
- Because the ranking is based on what Amazon UK shoppers rated, not on price. Moisturiser chemistry is well understood and inexpensive to formulate well, which is reflected in how competitively priced options perform against expensive ones in the review data.
- How is this different from the moisturisers category page?
- The category page lists every moisturiser we track with filters to browse the full range. This page is a curated top 12 with a ranking, methodology and buying guide — a shortlist rather than a catalogue.
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Last updated 8 August 2026. Prices and availability are accurate as of that date and are subject to change on Amazon.